The most valuable thing in today’s world is information. In this context, data is an important tool for accessing information. Today, companies from which services are purchased, can access various data of users through many applications, platforms or the social media we use, or personal data are voluntarily forwarded to the platforms or the social media by users. At this point, the issues that need to be considered are information security and data processing permission.
Data processing is the process of collecting data and transforming them into meaningful usable information. Today, many companies, brands or service providers need to access users' data for various reasons. Access to user data offers some advantages, as follows, for many brands or companies;
The most important data that can be accessed are as follows;
The above-mentioned data and much more are processed by many applications. On the other hand, data processing permission is a permission that allows examining users’ information when an application is used, a service is purchased, a subscription made to a platform, and so on. Service providers, advertisers and brands need this permission in order to offer suitable offers, promotions and campaigns to users. However, in every case, this permission is not required and many users voluntarily transmit personal information about themselves to these platforms by using the social media platforms. Users allow the use of this data from the very beginning by using various platforms, and by creating various memberships.
Today, a lot of our information is available on digital platforms and some of this information is voluntarily transmitted by users. Knowing this data provides advantages especially for applications such as marketing and advertising, on the other hand, it may contain risks depending on the intended use of them.
The most important ones of these risks are as follows:
In today's digital world, almost everyone's data is processed on various platforms and can be easily transferred. Although no negative situation is encountered mostly, there are some simple measures enabling individuals to protect their own personal data against potential risks.